SOCIAL MEDIA MARKETING TRAINING
Social Media Marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
We all know the amount of space Social Media has taken on People lives, and the impact of Social Media Marketing (SMM) has grown leaps and bounds in the last few years. There have been few instances of Social Media creating a whole new industrial empire. That’s how impactful SMM are, and businesses have grown on to understand the same. The number of official Facebook and Twitter account has grown immensely, and is seen as the future solution for many Customer Services issues too.
To be a right kind Social Media Marketer, having a vision is absolutely necessary. Coupled with factors like knowing the pulse of the target audience, the timeliness of post broadcasted, the techniques followed, and the charisma to be able to pull up people onto the website.
We at Mangalore Digital Academy (MDA), believe SMM to be an art form that requires precision and knowledge of all the latest developments. We have brought in trainers who are on point with latest methodologies and trends. We like to impart knowledge to our students, so that they could shape their future in a perfect manner.
Social Media Marketing Syllabus
Introduction of SMM
- Introduction
- History of Social Media
- Value of Social Media
- Best practices in Social Media
- Social Media Metrics and ROI
- Need of Right network
- Importance of ‘#’ and ‘@’
- Social Media Calendar
- Social Media Optimization & Social Media Marketing
Social Media Channels
- Introduction
- Google+
- Youtube
- Social Bookmarking
Facebook Marketing
- Introduction
- Facebook Business/ Fan Page creation
- Setting up the pages
- Manage your Facebook page
- Editing a Facebook page info
- How to create Tabs
- Positing that creates impact
- Unique contents
- Increasing the ‘Likes’
- Adding Facebook Page/Likes API in website
- Facebook image & Video Dimensions
- Post Sharing
- Power Editor
- Create and boost Facebook posts
- Promoting pages
- Marketing startergy for Facebook
- Creating Ads
- Target audience
- Budget optimization
- CPC, CPM
- Conversion tracking & remarketing
- Generate Facebook report
LinkedIn Marketing
- Introduction
- LinkedIn for Business
- Company profiles
- Linkedin pulse
- Recommendations
- Creating community
- Linkedin Ads
- Lead generation
- Marketing Startergy
Google Plus Marketing
- Introduction
- Google Plus Profile
- Brand Page creation
- Community
- Collection
- Traffic generation for Local SEO
- Google Map listing
Twitter Marketing
- Introduction
- Account setting
- Tweets
- Followers
- Following
- Protected Tweets
- Types of Tweets
- Connecting audience
- Promoted Tweets
- Promoted Trends
- Promoted Accounts
- Using ‘#”
- Promoting Business
Youtube Marketing
- Introduction
- Creating a Channel
- Uploading videos
- Editing Videos
- Adding Links
- Monetization
- Advertising
- In Stream Ads
- True View Ads
- Insights
- Marketing Strategy
- SEO for Channel
Social Bookmarking Sites
- Introduction
- Stumble Upon
- Tumblr
- Scoop.it
- Flickr Etc.