GOOGLE ANALYTICS TRAINING
Google Analytics is freemium web analytics services offered by Google. There services are now the most widely used web analytics service on the Internet. They also provide a SDK that allows gathering usage data from iOS and Android Apps, known as Google Analytics for Mobile Apps.
The major factor of designing a Marketing strategy should be based on the reading you get from Google Analytics. You would need to study the pattern of the report and need to understand the exact status of the site. This would help in determining the path that needs to be followed for a creating successful campaign.
The advantages of using this analytics are that you can get various Reports types, the standard Reporting Views, customizing Reporting Views and also can create Goals to be achieved in it. We in MDA have been using Google Analytics for a while now and have familiarized ourselves with the whole the concept. Our trainers have hands on experience in Google Analytics and are ready to pass the torch to you.
Google Analytics Course Syllabus
Introduction to Google Analytics
- How Google analytics works
- Understanding Google analytics account structure
- How to add analytics code in website (Html Site / Wordpress)
- Understanding bounce & bounce rate
- Difference between exit rate & bounce rate
- Monitoring traffic sources
- Monitoring traffic behavior
- Exporting Your Data from Google Analytics
- Secondary dimensions
- Drilling down Into Reports
GA Custom Reporting
- Introduction to Custom Reporting
- Valid Pairs of Dimensions and Metrics
- Designing Your Custom Report
Introduction to Filters
- Types of Filters
- Exercise on Selecting Appropriate Filters
Goals in Google Analytics
- Introduction to Goals
- Configuring Goals
- Configuring Duration
- Time on Site Goal Implementation
- Configuring a Pages/Screen Goal
